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CASE STUDY
Consult-A-Nurse
Role: Editing, Narrative Structure, Motion Integration

Is it serious?
Can I wait?
What should I do?
Where should I go?

Challenge:

People are often unsure about what to do or where to go for many health concerns. non, a world of infinite information, finding answers you can trust is more difficult than ever.

Approach:

Position HCA Healthcare as a source of expert guidance and advice, capailable 24/7. Shift from uncertainy to decision support.

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Narrative Strategy

Confusion → Noise → Escalation → Intervention → Resolution

The edit structure was designed to mirror the emotional state of someone searching for answers under stress. Visual rhythm, transitions, and pacing gradually move the audience from anxiety toward clarity and support.

Execution

  • Built narrative-first edits from script to final cut

  • Controlled pacing to mirror emotional escalation

  • Used contrast (chaos vs clarity) to guide attention

  • Grounded everything in relatable, human moments

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Outcome

  • Simplified a complex healthcare entry point

  • Strengthened perception of HCA as accessible and human

  • Created a scalable storytelling system across multiple spots

My New Channel
HCA Consult-A-Nurse

HCA Consult-A-Nurse

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Consult-A-nurse 30 Cardio

Consult-A-nurse 30 Cardio

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Consult-A-Nurse 30 A

Consult-A-Nurse 30 A

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CAN CAMPAIGN HCA CAN 2023 award submission_01 (1)_1

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